Public Trust Research

We all have opinions about food – how it’s produced, what’s in it, who’s producing it and how it impacts our health.

But how do we measure what consumers think, who is setting trends and shaping attitudes about food and how do we engage to earn trust?

The 2016 research from the Canadian Centre for Food Integrity tells us.

We survey Canadian consumers to measure and track attitudes on important food system issues. This CCFI public trust research was launched in 2016 in Canada, and builds upon The Centre for Food Integrity (US) work that started in 2008, and trend data collected in Canada back to 2001.

Each year’s results build on the previous year — culminating in a greater understanding of the challenges and opportunities facing the food system, and translating into new strategies for our members and many partners to effectively engage, increase transparency, measure and earn public trust.