No matter what size of farm or type of production, today’s farmers and ranchers are dedicated to producing safe, abundant food in a way that preserves and improves the land that most of them hope to pass on to their children.
Ag technology – some of it controversial in the public’s eyes – has played an essential role in producing more food, on less land, using fewer resources. Isn’t that what we all want for people and our planet?
Yet public skepticism – including among those who influence the laws and regulations that govern food production – has resulted in pushback that could put the brakes on some ag advancements, without regard to the consequences.
Consider that in 1950, the U.S. population was 154-million and one farmer produced enough in a year to feed 30 people. We’ve more than doubled the population and, thanks to technology, one farmer today produces enough to feed 155 people.
If the level of productivity had stalled in the 50s, there would be no food for the nine most populous states in America.
It’s a scary proposition – and begs the question: without continued ag innovation “Who goes without?”
As the U.S. and global populations grow, who do we push away from the dinner table if we stifle the technology that helps us produce a healthier, more abundant and accessible food supply?
We can avoid having to ask the question by engaging consumers to earn their trust in modern food production. Most will welcome the conversation. In fact, in the latest research from The Canadian Centre for Food Integrity an overwhelming majority, 80 percent, expressed a strong desire to learn more about how food is produced and where it comes from.
It’s a golden opportunity for everyone in the food chain – especially food processors, farmers and ranchers – to commit to a long-term effort, sharing their values in person and online when it comes to the technology that results in safe, abundant food, the highest standards of animal care and environmental sustainability.
“Who goes without?” No one, if the public begins to embrace the innovations in agriculture that benefit all of us.
As we celebrate National Ag Day, I celebrate a food and agriculture system that provides so many choices for consumers and makes environmental stewardship a priority. I also celebrate being part of The Canadian Centre for Food Integrity and its commitment to earn consumer trust in today’s food system.
Whether it’s through CCFI’s annual consumer trust research, our Engage communications training or the many other programs and services CCFI offers, it’s a pleasure to work with you, and on your behalf, each day.
Terry Fleck, Executive Director, The Canadian Centre for Food Integrity