In May 2021, the Canadian Centre for Food Integrity assumed the leadership of Canada’s Agriculture Day, a day to celebrate Canadian agriculture and the people who produce our food. It is also one of the only days in the year when the agricultural community and consumers come together, generating stronger public trust in our food system. While it is a collective effort from the entire Canadian food system, social media for this national celebration is hosted by Ag More Than Ever, an entity of CCFI. With only a month to go, CCFI is reaching out to as many partners as possible to ensure Canada’s Ag Day is a success.
Since 2017, Canada’s Agriculture Day has been recognized by thousands of people across Canada, as well as globally. Year after year, #CdnAgDay is a trending topic on Twitter nationwide, earning hundreds of millions of impressions and tens of thousands of online mentions. The 2021 edition has achieved its best results since its inception.
Anyone Can Participate
Are you an influencer or stakeholder in the Canadian food system? Are you connected in any way to agriculture and agri-food, or are you simply proud of Canadian agriculture? Regardless of your status within the food system, everyone is encouraged to participate in this celebration.
Here are a few suggestions on how you can share your love for Canadian food online, using #CdnAgDay:
- Talk about Canada’s Ag Day in your newsletter
- Post a photo or video celebrating Canadian agriculture
- Cook an all-Canadian meal
- Post a “Forks Up” selfie
- Create something new using the resources on our website
- Post one of our pre-made Forks Up images
- Post existing content about agriculture or food
If you have any inquiries about Canada’s Ag Day or would like to discuss your ideas, please contact Séverine Lavoie at CCFI.