What is the primary mission of CCFI?


CCFI’s mission is to help today’s food system earn consumer trust.

In three distinct ways, we empower those in the food system to meaningfully engage with their most important audiences on issues that matter.

  1. We are a leading voice in a balanced public discussion about food and agriculture, serving also as a resource for media and online influencers.
  2. We provide strategic direction and training to improve alignment between food system practices and consumer expectations.
  3. We convene, empower and support our members in developing best practices that earn consumer trust.