Join the conversation.

Whether you’re a company, national or provincial organization, government agency or non-profit organization, membership in the Canadian Centre for Food Integrity means you’re joining a growing group of food system leaders who understand the challenges of today’s landscape and are committed to leading change.

The benefits are many.

CCFI Public Trust Research – Since 2007, US CFI has conducted groundbreaking consumer trust research each year to track trends and attitudes. Launched in Canada in 2016, this research provides insights and guidance on how to best engage today’s consumers. CCFI members have access to the full research, with customized presentations and insights tailored for your needs.

Canadian CFI Public Trust Summit – Canadian food system leaders connect and convene at the Public Trust Summit.  Delve into current research and issues while networking with others from across sectors and across the country and learning how to more effectively reach consumers with the right messages.

Transparency – the 2013 consumer trust research conducted by the US CFI identified greater transparency as the key to increasing trust and confidence in today’s food system. The 2017 CCFI Public Trust Research has helped to define consumer expectations and provides strategies for demonstrating trust-building transparency in Canada.

Engage – Capture the power of shared values communication in this training that equips you with the tools to effectively engage with consumers to earn trust.

In Addition…

CCFI membership includes tailored CCFI presentations and insights on the research, webinars, discounts to the CCFI Public Trust Summit and more. Contact us at paighton@foodintegrity.ca to learn more about which membership is right for you.