{"id":2,"date":"2024-10-07T12:57:07","date_gmt":"2024-10-07T12:57:07","guid":{"rendered":"https:\/\/www.foodintegrity.ca\/?page_id=2"},"modified":"2026-04-15T17:37:42","modified_gmt":"2026-04-15T17:37:42","slug":"about","status":"publish","type":"page","link":"https:\/\/www.foodintegrity.ca\/about\/","title":{"rendered":"About Us"},"content":{"rendered":"
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Who We Are<\/h2><\/div>\n
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Canadians have questions about food \u2014 where it comes from, who\u2019s producing it, and how. Their healthy curiosity is why we exist. <\/p>\n\n\n\n

We want to make sure that Canadians\u2014 who are bombarded with contradictions \u2014 have the balanced information they need about food to make informed choices that are right for them and their families.<\/p>\n\n\n\n

The Canadian Centre for Food Integrity (CCFI) is an independent, Canadian, not-for-profit charitable organization that works to build understanding and trust between Canadians and their food system. We bring together partners from across the food value chain to share knowledge, foster dialogue, and strengthen public trust in the food we grow, make, and eat.<\/p>\n\n\n\n

CCFI is supported through membership from across Canada\u2019s food system. This broad membership base enables us to bring together diverse perspectives to support open, sector-wide conversations about food.<\/p>\n\n\n\n

Our members and partners represent the diversity of today\u2019s food system \u2014 from farmers, ranchers, and food companies to universities, provincial and federal governments, non-governmental organizations, restaurants, retailers, food processors, financial institutions, seed companies, and transportation providers. We also collaborate with researchers, tech innovators, environmental organizations, packaging and distribution firms, healthcare and nutrition bodies, water management specialists, and energy providers.<\/p>\n\n\n\n

CCFI is governed and operated entirely in Canada, with a mandate and strategic focus that reflect the unique structure and values of Canada\u2019s food system.<\/p>\n\n\n\n

Charitable Registration BN:847779204RC0001<\/strong><\/p>\n\n\n\n

Support our mission by donating today through CanadaHelps.<\/p>\n\n\n\n

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Donate Now<\/a><\/div>\n<\/div>\n\n<\/div>\n <\/div><\/div><\/div>\n <\/div><\/div>\n\n
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Our Role<\/h2><\/div>\n
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CCFI is dedicated to advancing public trust in Canada\u2019s food system. By focusing on research-driven insights, we create opportunities for meaningful collaboration, foster shared values, and provide tools to help the sector meet evolving Canadian expectations.<\/p>\n\n\n\n

CCFI operates at the intersection of Canadians, the food system, and policy influencers\u2014bridging understanding, fostering collaboration, and driving trust through transparent, research-driven communication.<\/p>\n\n\n\n

CCFI is not a regulator, lobbyist, or advocacy organization. We do not set or enforce codes of practice, legislate, or lobby governments. Our role is to conduct research, share credible information, and create opportunities for meaningful public engagement.<\/p>\n\n\n\n

Our national public trust research is conducted by independent experts using rigorous methodologies, and the findings are shared openly with partners across the food system, policymakers, academics, and civil society. This ensures credible, evidence-based insights inform conversations about food in Canada.<\/p>\n\n<\/div>\n <\/div><\/div><\/div>\n <\/div><\/div>\n\n

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Vision<\/h3>

Elevate Canada\u2019s food system to be the most trusted in the world.<\/p>\n<\/div><\/div>

Mission<\/h3>

Build public trust in Canada’s food system through transparent communications, collaboration, rigorous research, and tailored resources.<\/span><\/p>\n<\/div><\/div>

Purpose<\/h3>

Cultivate trust in the Canadian food system.<\/span><\/p>\n<\/div><\/div><\/div><\/div>\n <\/div><\/div>\n\n

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What We Believe<\/h2><\/div>\n
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