{"id":660,"date":"2025-03-13T21:37:05","date_gmt":"2025-03-13T21:37:05","guid":{"rendered":"https:\/\/www.foodintegrity.ca\/?page_id=660"},"modified":"2025-03-31T17:52:49","modified_gmt":"2025-03-31T17:52:49","slug":"how-to-talk-about-innovation-in-the-food-system","status":"publish","type":"page","link":"https:\/\/www.foodintegrity.ca\/how-to-talk-about-innovation-in-the-food-system\/","title":{"rendered":"How to Talk About Innovation in the Food System"},"content":{"rendered":"
\n\n

How to Talk About Innovation in the Food System<\/h1><\/div>\n <\/div><\/div>\n\n\n

Insights from and Omni Survey<\/h2>\n\n\n\n
<\/div>\n\n\n\n

March 13, 2025<\/p>\n\n\n\n

When it comes to Canada\u2019s food system, how we talk about innovation matters just as much as the innovation itself. Between February 13 and 19, we conducted an Omni Survey to better understand how Canadians feel about innovation in our food system. The results were clear: Canadians don\u2019t want to hear buzzwords like \u201ccutting-edge\u201d or \u201cmodernization.\u201d They want to know how changes will affect their daily lives. <\/p>\n\n\n\n

Here\u2019s what we learned:<\/p>\n\n\n\n

    \n
  • Excitement, With Caution<\/strong>
    While most Canadians are optimistic about innovation, about 1 in 5 consistently express concerns. These concerns often stem from uncertainty about how changes will impact their lives.
    <\/li>\n\n\n\n
  • Focus on Outcomes, Not Change<\/strong>
    When innovation is framed around tangible outcomes\u2014like food security, job creation, and a reliable food supply\u2014concerns drop significantly. Canadians feel more confident when they see how progress aligns with the values they associate with the food system: care, quality, and responsibility.
    <\/li>\n\n\n\n
  • Messaging Matters<\/strong>
    Enthusiasm declines when the focus is on change itself rather than the real-world benefits. Terms like \u201cinnovation\u201d and \u201ccutting-edge\u201d don\u2019t resonate as strongly as messages that directly address affordability, confidence, and security. Canadians want to know how changes will make their lives better, not just that change is happening.<\/li>\n<\/ul>\n\n\n\n

    Excitement about Canada’s food industry<\/strong><\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    What Does This Mean for Communicating Innovation?<\/strong>
    The key takeaway is simple: Canadians care less about the what<\/em> of innovation and more about the how<\/em> and why<\/em>. How will it create more jobs and opportunities in the food sector? Why will it help us produce more with fewer resources? How does it benefit the environment and contribute to a sustainable future?<\/p>\n\n\n\n

    By shifting the conversation to focus on real-world benefits\u2014like job growth, resource efficiency, and environmental impact\u2014we can build greater trust and excitement for the future of Canada\u2019s food system. Let\u2019s show Canadians how innovation delivers tangible value while aligning with the values they care about most.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Insights from and Omni Survey March 13, 2025 When it comes to Canada\u2019s food system, how we talk about innovation matters just as much as the innovation itself. Between February 13 and 19, we conducted an Omni Survey to better understand how Canadians feel about innovation in our food system. The results were clear: Canadians […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-660","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/pages\/660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/comments?post=660"}],"version-history":[{"count":0,"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/pages\/660\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/media?parent=660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}