{"id":1278,"date":"2025-06-26T22:29:30","date_gmt":"2025-06-26T22:29:30","guid":{"rendered":"https:\/\/www.foodintegrity.ca\/?p=1278"},"modified":"2025-06-26T22:30:33","modified_gmt":"2025-06-26T22:30:33","slug":"ed-message-june-2025","status":"publish","type":"post","link":"https:\/\/www.foodintegrity.ca\/ed-message-june-2025\/","title":{"rendered":"ED Message-June 2025"},"content":{"rendered":"
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Newsletter – June 2025<\/h1><\/div>\n <\/div><\/div>\n\n
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Reflections on Trust: At Home and Abroad<\/strong><\/h2>\n\n\n\n

As summer begins, I would like to take a moment to reflect on two events that underscore why CCFI\u2019s work and our shared commitment to public trust feel more vital than ever.<\/p>\n\n\n\n

Public Trust Summit<\/h3>\n\n\n\n

The first is what\u2019s coming: the 2025 Public Trust Summit, taking place October 28\u201329 in Toronto. This year\u2019s theme, ‘Fear, Facts, and Food: The Fight for Trust<\/em>,’ speaks to the increasingly complex space in which the food system operates. Across the sector, we\u2019re navigating a rising tide of misinformation, polarizing narratives, and growing public skepticism. The Summit will bring together scientists, strategists, and food system leaders to explore how we respond, and how we do so with credibility, clarity, and coordination.<\/p>\n\n\n\n

It\u2019s also where we\u2019ll release CCFI\u2019s latest national public trust research, offering a fresh look at what Canadians are thinking, what they\u2019re questioning, and what they need from us as a sector. Our goal is to give attendees not only insight, but tools, practical, actionable ways to build trust in a noisy world.<\/p>\n\n\n\n

2025 Americas Agriculture & Food Security Forum<\/strong><\/h3>\n\n\n\n

The second moment is one we just experienced: presenting at the 2025 Americas Agriculture & Food Security Forum. At first glance, a public trust initiative like Canada\u2019s Food System<\/em> might not seem like a natural fit for a hemispheric gathering focused on food security and sustainability. However, as we listened and engaged, it became clear that the challenge of trust is shared across borders.<\/p>\n\n\n\n

For example, in the U.S., 88% trust farmers \u2014 but only around 20% trust \u201cmodern agriculture.\u201d In Brazil, trust drops significantly when environmental concerns are raised. In Mexico, trust is stronger in rural communities but more fragile in urban centres. In Argentina, while there\u2019s high trust in small producers, only 30% trust large agribusiness. In Colombia, social justice concerns are shaping food narratives, while in Chile, trust is highly dependent on perceptions of fairness and sustainability.<\/p>\n\n\n\n

And in Canada? We know that 87% trust farmers, but fewer than half trust the food system overall.<\/p>\n\n\n\n

These aren\u2019t just perception gaps; they\u2019re real risks to our sector\u2019s ability to operate, grow, and lead.<\/p>\n\n\n\n

That\u2019s exactly why we launched Canada\u2019s Food System<\/em>, grounded in the belief that trust isn\u2019t something we can market our way into. It must be earned through transparency, consistent messaging, and meaningful engagement.<\/p>\n\n\n\n

Whether we\u2019re addressing Canadians at home or engaging with global partners abroad, the message is the same: building trust in the food system isn\u2019t a side project, it\u2019s essential infrastructure for the future.<\/p>\n\n\n\n

Lisa Bishop-Spencer, CCFI Executive Director<\/strong><\/p>\n\n<\/div>\n <\/div><\/div><\/div>\n <\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1278","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/posts\/1278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/comments?post=1278"}],"version-history":[{"count":0,"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/posts\/1278\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/media?parent=1278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/categories?post=1278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/tags?post=1278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}