{"id":866,"date":"2025-04-16T16:01:09","date_gmt":"2025-04-16T16:01:09","guid":{"rendered":"https:\/\/www.foodintegrity.ca\/?p=866"},"modified":"2025-04-25T18:33:33","modified_gmt":"2025-04-25T18:33:33","slug":"sneak-peek-dr-joe-schwarcz-to-headline-the-2025-public-trust-summit","status":"publish","type":"post","link":"https:\/\/www.foodintegrity.ca\/sneak-peek-dr-joe-schwarcz-to-headline-the-2025-public-trust-summit\/","title":{"rendered":"Dr. Joe Schwarcz to Headline the 2025 Public Trust Summit"},"content":{"rendered":"<div class='section__wrap  section--white section--cardColor-white' ><div class='section'>\n\n<div class='section__content defaultPageHeader'><h1 class='defaultPageHeader__title'>Dr. Joe Schwarcz to Headline the 2025 Public Trust Summit<\/h1><\/div>\n    <\/div><\/div>\n\n<div class='section__wrap  section--white section--cardColor-white' ><div class='section'>\n\n<div class='section__content leftTitledBlock__wrap'><div class='leftTitledBlock'><div class='leftTitledBlock__left'><img class='leftTitledBlock__titleImg' src='https:\/\/www.foodintegrity.ca\/wp-content\/uploads\/2025\/04\/Dr-Joe-128x128.png' srcset='https:\/\/www.foodintegrity.ca\/wp-content\/uploads\/2025\/04\/Dr-Joe-128x128.png 128w,https:\/\/www.foodintegrity.ca\/wp-content\/uploads\/2025\/04\/Dr-Joe-256x256.png 256w,https:\/\/www.foodintegrity.ca\/wp-content\/uploads\/2025\/04\/Dr-Joe-384x384.png 384w,https:\/\/www.foodintegrity.ca\/wp-content\/uploads\/2025\/04\/Dr-Joe-512x512.png 512w,https:\/\/www.foodintegrity.ca\/wp-content\/uploads\/2025\/04\/Dr-Joe-750x750.png 750w,https:\/\/www.foodintegrity.ca\/wp-content\/uploads\/2025\/04\/Dr-Joe-1024x1024.png 1024w,https:\/\/www.foodintegrity.ca\/wp-content\/uploads\/2025\/04\/Dr-Joe.png 1440w,https:\/\/www.foodintegrity.ca\/wp-content\/uploads\/2025\/04\/Dr-Joe.png 2048w' alt='' sizes='media=&#039;(min-width:980px)&#039;min(555px, 30vw),min(1664px, 90vw)' \/><\/div>\n      <div class='leftTitledBlock__right'><div class=\"nstContent\">\n\n<h2 class=\"wp-block-heading\">\u201cSeparating Sense from Nonsense in Science and Food\u201d<\/h2>\n\n\n\n<p>We\u2019re excited to give you a first look at what\u2019s in store for the 2025 Public Trust Summit\u2014and we\u2019re kicking things off with a bang.<\/p>\n\n\n\n<p>We\u2019re honoured to welcome Dr. Joe Schwarcz as our keynote speaker on the opening morning of the Summit. If you\u2019re passionate about public trust, science, food, or how we navigate misinformation in today\u2019s world, this session is not to be missed.<\/p>\n\n\n\n<p>Dr. Joe, as he&#8217;s widely known, is the Director of McGill University\u2019s Office for Science and Society and one of Canada\u2019s most engaging and trusted science communicators. A longtime CJAD radio host, columnist for the <em>Montreal Gazette<\/em>, and author of more than 20 bestselling books\u2014including <em>Quack Quack<\/em>, <em>The Right Chemistry<\/em>, and <em>A Grain of Salt<\/em>\u2014he\u2019s spent decades translating complex science into plain language while debunking fear-based messaging and pseudoscience.<\/p>\n\n\n\n<p>In his keynote address, \u201cSeparating Sense from Nonsense in Science,\u201d Dr. Schwarcz will take on some of the biggest challenges we face in building and maintaining public trust in the food system:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why misinformation spreads so quickly\u2014and what makes it stick<\/li>\n\n\n\n<li>How food fear and pseudoscience are influencing consumer behaviour<\/li>\n\n\n\n<li>The emotional power of storytelling vs. the limitations of raw data<\/li>\n\n\n\n<li>What scientists, communicators, and food system leaders can do differently<\/li>\n\n\n\n<li>How to foster curiosity, credibility, and connection in a skeptical world<\/li>\n<\/ul>\n\n\n\n<p>This won\u2019t be a lecture\u2014it will be a masterclass in public communication, critical thinking, and trust-building across the food system. Delivered with Dr. Schwarcz\u2019s signature humour, compelling stories, and sharp scientific insight, this keynote will resonate with anyone working in food production, education, science, health, marketing, policy, or media.<\/p>\n\n\n\n<p>He\u2019ll share real-world examples, bust persistent myths, and offer practical tools you can take back to your organization or community\u2014helping all of us engage more effectively with the people we serve.<\/p>\n\n\n\n<p>As we work together to elevate trust in Canada\u2019s food system, there\u2019s no better voice to launch the conversation than Dr. Joe.<\/p>\n\n\n\n<p>Keynote Date: Tuesday, October 28, 2025 (Morning Session)<br>Location: Westin Toronto Airport<br>Summit Dates: October 28\u201329, 2025<\/p>\n\n\n\n<p><strong>Registration is now open!<\/strong><\/p>\n\n\n\n<p>We\u2019re busy building an exciting program for this year\u2019s Public Trust Summit\u2014but registration is officially open! <a href=\"https:\/\/www.eventbrite.ca\/e\/2025-ccfi-public-trust-summit-tackling-fear-fluencing-in-the-food-sector-tickets-1311895347299?aff=oddtdtcreator\">Secure your spot today<\/a> and take your place in the conversation shaping trust in Canada\u2019s food system.<\/p>\n\n<\/div>\n    <\/div><\/div><\/div>\n    <\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-866","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/posts\/866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/comments?post=866"}],"version-history":[{"count":0,"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/posts\/866\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/media?parent=866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/categories?post=866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodintegrity.ca\/ccfi-api\/wp\/v2\/tags?post=866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}