Consumer Insights

What Consumers Think
Today’s consumers are asking more questions than ever about food and demanding more transparency, which our research shows is key to building trust. Hear what they have to say.

What is transparency?
We’ve measured it. The Canadian Centre for Food Integrity defines transparency in its 2013 consumer trust research. Learn more about the Seven Steps to Trust-Building Transparency and how agriculture and food can build trust and overcome the “big food is bad” bias. Click here for more information on transparency.