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Consumers are more interested in how their food is grown, processed and brought to market than ever before.

The Canadian Centre for Food Integrity helps our food system ensure it is doing the right things to build trust by providing research, resources, training and dialogue.

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About Us

The Canadian Centre for Food Integrity is a national non-profit organization with a clearly defined mandate as the service provider to help Canada’s food system earn trust by coordinating research, resources, dialogue, and training.

As CCFI gains traction in Canada, the opportunities for collaboration among industry partners, stakeholders, members, and consumers continues to grow. Leading the way in spreading the message of the importance of public trust is key for Canada’s food system and its many opportunities.



Today’s food system is complex and consumers have lots of questions. They deserve balanced information – where food comes from, who’s producing it and how.

We work to build consumer trust by offering the food system innovative education and programs, strategic planning and opportunities for collaboration that are based on our peer-reviewed and published consumer trust model and our annual consumer trust research.

In the end, it’s about building trust and empowering consumers with the information they need to make informed choices that are right for them and their families.

Learn more about our programs and how you can play a part.

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To build trust with the public when it comes to food, it’s important to know what they’re thinking and how those opinions drive decisions on key issues. That’s why we survey consumers each year – and conduct other research, too. Tracking attitudes, researching relevant issues and understanding trust inspires us to continually innovate new approaches as we help those in agriculture and food engage with consumers in meaningful ways.

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Stay in the know with CCFI e-news! From in-depth news to quick hits, trending stories to trust-building strategies, our e-news topics run the gamut when it comes to food issues that matter most.