Building trust, one bite at a time.
What We Do
We believe in a food system that’s transparent, trustworthy, safe, and sustainable. Through transparent communications, independent research, and valuable resources, we foster meaningful dialogue on food issues that matter.
Ongoing Campaign
Canada's Food System: Our Food. Our Future.
Canada’s Food System: Our Food. Our Future. is a national movement to highlight the people, innovation, and integrity behind the food we rely on every day. The goal? To make Canada’s food system a core Canadian value—something we protect, celebrate, and prioritize.
Upcoming Event
Public Trust Summit
The 2025 Summit will delve into the rise of “fear-fluencing”—the spread of fear through false or distorted information—and introduce new strategies to better connect with consumers, build trust, and uphold the integrity of our sector.
October 28 and 29, 2025
The Westin Toronto Airport Hotel
Latest Research
2024 Public Trust Research Report
Uncover the latest insights on Canadian attitudes towards our food system. Our annual research dives deep into Canadians’ perceptions, concerns, and expectations about the food they eat and those who produce it.
Stay Informed!
From fresh insights to can’t-miss events, our newsletter keeps you in the loop on building trust and transparency in Canada’s food system. Join now!