Campaigns

Canada’s Food System: Our Food. Our Future.

Canada’s Food System: Our Food. Our Future. is a national movement to highlight the people, innovation, and integrity behind the food we rely on every day. The goal? To make Canada’s food system a core Canadian value—something we protect, celebrate, and prioritize.

Canada’s Agriculture Day

Canada’s Agriculture Day is a vibrant annual celebration of Canadian agriculture and food. This day is all about boosting pride in our ag and food system, making those who grow and produce our food feel valued and connected. It’s also a chance for Canadians to get to know the people behind their meals. 

It’s Good Canada

It’s Good Canada was a national campaign designed to connect consumers to the Canadian food system during a time when dialogue around healthy, affordable food dominated media headlines. It’s Good Canada aimed to provide credible resources for Canadians to access fact-based information about Canada’s food supply system.

While the campaign is no longer running, some videos and materials remain available online.