Events

This year’s Public Trust Summit will explore one of the most urgent challenges facing Canada’s food system: the growing influence of misinformation on public trust. Recent research reveals that 91% of Canadians are concerned about food misinformation, yet the majority rarely verify the information they consume. This leaves the public vulnerable to misleading narratives—whether spread by social media influencers, self-proclaimed experts, or organized disinformation campaigns aimed at eroding trust in food and farming.

With the theme Fear, Facts, and Food: The Fight for Trust, the 2025 Summit will explore the growing phenomenon of “fear-fluencing”—the spread of fear through misinformation and distortion—and unveil new strategies to engage consumers, strengthen trust, and safeguard the integrity of our food system.

Mark your calendars, Canada’s Ag Day is on February 10, 2026!

Join our vibrant community, engage in food and agriculture conversations, and help spread the word across Canada with the hashtag #CdnAgDay.

Let’s celebrate the hardworking people who bring us the food we love and the essential contributions of agriculture to our nation’s prosperity and well-being!

Each spring, CCFI members are invited to attend the Annual General Meeting. This event offers members the chance to gain insight into CCFI’s accomplishments, elect new directors to the Board, and participate in shaping the organization’s future.

Would you like to become a member and join the conversation? Send us an email at learnmore@foodintegrity.ca.