Webinar: Wednesday April 22nd, 2020 at 11:00 a.m. EDT
“Connecting with Values: Digging deeper on the jobs to be done to effectively engage to earn trust.”
Join us for our third webinar of the year as we feature one of the breakout session speakers from our 2019 Public Trust Summit last November, 2019. Christina Crowley-Arklie will take you through an hour-long webinar with a discussion on:

  • the current state of change and disruption taking place within Canadian agriculture & food and with the Canadian consumer;
  • what are values and why the need to communicate leading with values; 
  • the importance of values-based marketing in reaching consumers;
  • examples of brands leading with values; and
  • some takeaways and to do’s to begin connecting with values within your organizations, brands and businesses and of course, with consumers.  
Wednesday, April 22nd, 2020 at 11:00 a.m. EDT