Today's food system is complex and consumers have lots of questions. They deserve balanced information - where food comes from, who's producing it and how.

We work to build consumer trust by offering the food system innovative education and programs, strategic planning and opportunities for collaboration that are based on our peer-reviewed and published consumer trust model and our annual consumer trust research.

In the end, it's about building trust and empowering consumers with the information they need to make informed choices that are right for them and their families.

Learn more about our programs and how you can play a part.