Understanding the challenges and the public’s perceptions, attitudes and values about food and agriculture, while knowing how to build public trust, is a priority for food system stakeholders. What is the average consumer thinking? What are the issues that matter? How are these issues impacting their decisions regarding food choices? The Canadian Centre for Food…

Consumers have a lot of questions about the food on their plates. Where does it come from? Who is producing it? Is it sustainable? Is it healthy? Is its production harmful to the environment? What about animal welfare? In an environment where they are bombarded with contradictions, consumers need to have balanced information about food…